Monetizing Your Blog (Musing)
I am sure everyone who is a would be blogger would be asking this very question the day that they decided to start their own blog. It doesn’t matter which step that you take. If you consistently produce good or great content, you will one day find it very easy to monetise your blog and potentially make a lot of money. Of course it takes hard work, and sometimes hard work alone might not even cut it for you.
I guess monetising your blog from an overseas site context would be a lot easier than if we were to do it locally. The variety of keywords that would make your blog rank high are often times quite limited. Most blogs arising from Singapore are really personal blogs with one or two blogs that have international appeal. Otherwise the content is largely localised in flavour and prose. It’s not easy to say the least.
Most bloggers go the route where when their blog has significant traffic, they are likely to take on blog assignments and blog on products. I am thinking if this is where I want to go as well. I think my problem is, if I don’t know the product, I find it a little difficult to write about it. I think it is the same with anyone. I tried, but I think I fail miserably at it. I am better at blogging about stuff or products that I have used before and if the product is a great product then I think it would add value to my readers.
So after saying so much, it sounds like I have said nothing? You are right. It’s hard to monetise your own blog, if you want to do it the way that I am thinking of doing it. I tried using Adsense before, but I realised that I don’t know Adsense well enough to continue to keep it on my blog. Plus I don’t have enough traffic to get Adsense. So if Adsense is out of the picture, then I will only have affiliates that makes sense to me, and that’s Blue Host web hosting company. I have a leaderboard banner smack right centre of every page. That is my monetisation strategy. It’s not much, but I like it that way.
So if people were to be inspired by my blog and would want to start their own blog someday, they can, and they can sign on via Blue Host through my affiliate link. Of course they can also opt to go directly to Blue Host to start their web hosting and thereby discrediting any affiliate commissions to me, but that’s fine. It would be nice of course, but if people are not comfortable with that, it is fine with me as well.
The whole monetisation of blog strategy in a Singapore context is much tougher than we all think. It’s like digging for gold (my favourite illustration) and the fact is, the gold rush is already pretty much over, and only the passionate will eventually find anything beneath all that dirt.